In the heart of Soho, just a few minutes walk from where Dougie Millings built the Beatles’ suits and Tommy Roberts established Kleptomania, Japanese clothing empire A Bathing Ape now plies its trade. The items sold at A Bathing Ape are entirely different in style to those of their predecessors, but the business of providing new garb to fashion-conscious youth is much the same.
A Bathing Ape chose to highlight this sense of continuity in an ephemeral business, and asked us to collaborate in this by adapting Wish You Were There, our guide to the best places to shop, drink and dance in London during the years 1960 to 1966.
The map was revised by its designer Peder Bernhardt to fit a square format and incorporate A Bathing Ape. Artwork done, A Bathing Ape printed the revised map onto handkerchiefs, with packaging which places a bemused simian in the very epicentre of Swinging London.
The handkerchiefs were printed as promotional items only, and now sit in the collections of A Bathing Ape fans and collectors, and in Herb Lester’s own vault.
Photographs by Stephanie Lynn
Our guides are printed in England on 100% recycled paper